5 SEO tips for 2017 - 2018
These latest SEO tips for 2017 - 2018 and tricks are given by some of the established and renowned SEO experts in the industry.
2017 brought a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization , the way people surf the web and a lot more.
The following tips are easy to understand, and even to apply for yourself without the need of any SEO guru.
Install Google's AMP
AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.
a new Google initiative to build a better, more user friendly mobile Web by introducing a new "standard" for building web content for mobile devices. Basically, this new standard is a set of rules that form a simple, lighter version of HTML. And pages built in compliance with AMP are sure to load super-quick on all mobile devices.
Thanks to the "lighter" HTML and CSS they use, and the fact that AMP content is cached in the cloud and delivered not from your server, but from the Google-hosted cached version, AMP pages load 30 times faster (the median load time is 0.7 seconds for AMP and 22 seconds for non-AMP pages).
According to Condé Nast's John Shehata, AMP pages tend to perform better in search both in terms of rankings and CTRs
Focus on Social Media
more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility. For brand names, social media profiles are amongst the top results in search listings.
Install Facebook's Instant Articles if you want to boost your blog and social visibility up to 4 times in less then a week
Keep an eye on 301 redirects
A redirect is a way to send both users and search engines to a different URL from the one they originally requested. A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
Google turned the SEO world upside down, announcing that redirects no longer result in losing PageRank and you are free to use any type of 3xx redirection without the fear to lose your rankings.
BUT 301 redirects might actually harm your SEO by intervening in how pages pass their topical relevance via anchor texts.
to learn more about this topic you can visit this page https://moz.com/learn/seo/redirection
HTTPS is a ranking factor
Google and many others want the web to be more secure. Google had their HTTPS everywhere campaign, they announced HTTPS as a ranking signal, and they have started indexing secure pages over unsecured pages. They even have their own guide, “Securing Your Website With HTTPS,” which you can read here https://support.google.com/webmasters/answer/6073543
Apply also these quick tips
1 SEO best delivers as part of a marketing campaign that looks at multiple tactics: SEO, SEM, Social, Content, Paid Strategies (content and social). Find the perfect blend of tactics and strategically integrate them
2 Relevance is becoming more of an issue with link building than it was in the past. Google is smart enough to know, and now ignore, any spammy or irrelevant links we have. Instead, aim for links inside content via things like guest posts.
3 Understand your user intent behind searches and make sure the content is answering their needs.
4 Local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent. So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game.
5 If you’re selling a product, service, or engage in any sort of e-commerce, then optimize your content for Google rich snippets.
6 Focus most efforts on creating long, high quality and interactive content. Shot articles will get you nowhere.
7 Backlinks are still the most important metric for SEO, but their quality is what makes the difference between success and failure.
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